Drôle de Monsieur’s FW25 Collection Is for the New Kind of Elite
The brand brings Saint-Moritz’s exclusivity to a new elite—artists, musicians, and creators redefining what it means to belong
Redefining the elite
For over a century, Saint-Moritz has stood as the ultimate symbol of alpine luxury—a serene sanctuary cradled in the Swiss Alps, where snow-dusted peaks meet the timeless glamour of yesteryear.
It’s a place where Coco Chanel redefined winter fashion, where Gianni Agnelli’s effortless cool left an indelible mark, and where the sound of skis carving down the Cresta Run mingled with the laughter of cultural elites sipping cocktails at Badrutt’s Palace.
But with their Winter 2025 collection, St. Moritz NOW, Drôle de Monsieur asks: What does modern prestige look like?
The answer is a collision of worlds.
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The collection
Designers Maxime Schwab and Dany dos Santos have taken the rarefied exclusivity of Saint-Moritz and opened its doors to a new kind of elite—visionary entrepreneurs, contemporary artists, musicians, and creators unafraid to redefine what it means to belong.
St. Moritz NOW results in a wardrobe that feels timeless and completely of the moment.
Imagine preppy silhouettes with unexpected twists—leopard prints paired with sleek leather, all-over patterns softened by luxe textures, and polo shirts inspired by high-octane luxury racing.
The show’s set design also embodies this vision and serves as a visual tribute to Saint-Moritz’s distinguished heritage. Think palace hotel charm juxtaposed with the raw excitement of frozen car races.
In Saint-Moritz, time seems to stand still. But with St. Moritz NOW, Drôle de Monsieur proves that luxury doesn’t.
It transforms, it reinvents, and it pushes boundaries—just like the visionaries who now call this alpine sanctuary home.
Courtesy Drôle de Monsieur
