The Artists Leading the New Wave of P-pop
A new generation of P-pop artists is reshaping the sound of Filipino music that feels both intimate and unmistakably global
A new rhythm is emerging across the Philippines, carried by a generation of artists who are redefining the country’s pop music scene. P-pop, or Philippine pop, has grown from a niche phenomenon into a global conversation, and its leading acts are shaping how the world hears Filipino music.
SB19
At the forefront is SB19, a five-member boy band often called the “Kings of P-pop.” They made history as the first Southeast Asian act nominated for a Billboard Music Award.
Their music is marked by powerful vocals, smooth choreography, and active participation in production. Tracks such as DAM and DUNGKA! showcase their ability to balance catchy pop hooks with lyrics that speak to confidence and identity.
BGYO
BGYO follows closely, offering polished dance-pop and R&B that appeals to both local and international audiences. Songs like Headlines and All These Ladies highlight harmonies that are intricate but accessible, giving listeners a sense of both energy and intimacy.
ALAMAT
Six-member group ALAMAT stands out for incorporating the Philippines’ many languages into their sound, including Ilocano, Kapampangan, and Cebuano. Their tracks Hiraya and LuzViMinda mix modern pop, hip-hop, and R&B with cultural storytelling, making their music uniquely Filipino while staying contemporary.
Solo artists are also taking the spotlight. Maki combines alternative rock and pop, with her track “Dilaw” topping the Billboard Philippines Hot 100 in 2025. Zack Tabudlo and Arthur Nery bring smooth R&B sounds to the scene, with songs like Zack’s For You and Arthur’s Higa capturing themes of love and longing.
Emerging acts such as VXON, 1621BC, and SY•NC are experimenting with production and visuals to show the growing diversity of P-pop. Their music represents a genre that is evolving and increasingly global in reach.
Together, these artists represent the new wave of P-pop and, in turn, the wider Southeast Asian pop scene. P-pop has grown beyond a local trend and now stands as a cultural movement, shaped by artists who are building the sound and identity of a generation.
