This Thai Actor Just Became the New Face of a Luxury Fragrance

Prada Beauty has officially named actor, entrepreneur, and multi-hyphenate Win Metawin as its Regional Ambassador. He rose to prominence through regionally loved series such as 2gether and F4 Thailand: Boys Over Flowers. 

Win Metawin has evolved into a pan-Asian cultural figure, influencing entertainment, fashion, and lifestyle. He makes his debut with the brand by representing Prada Paradigme, its latest masculine fragrance.

A new face for a new perspective

Metawin is described as calm, modern, and poised, reflecting the core spirit of the Paradigme: confident without noise, expressive without excess, and comfortable in his own skin. By carving his own path and resisting convention, he embodies the authenticity and innovative spirit the fragrance celebrates.

Paradigme rejects stasis in favor of continuous motion and individuality. It redefines masculinity, equating confidence with curiosity and strength with finesse. This philosophy invites those shaping their own paths to create a personal paradigm and explore the connection between the inner and outer worlds.

An innovative scent profile

Prada Paradigme, an Ambery Woody fragrance, redefines perfumery with a “reverse pyramid” structure. Challenging tradition, its base notes emerge first, slowly giving way to heart and top notes, resulting in a composition that is complex yet restrained.

The fragrance opens with a smoky, addictive Ambery Woody base of Peru balsam, benzoin resin, and guaiac wood. A reinvented rosy-floral geranium heart follows, culminating in bright Calabrian bergamot and airy musks.

Radical design and responsibility

The Paradigme bottle, with its architectural silhouette and green gradient glass, embodies Prada’s minimalist ethos while reflecting the brand’s commitment to functionality and responsibility.

Its refillable design significantly reduces waste: opting for a 150ml refill over three 50ml bottles saves 65% glass, 75% plastic, and 100% metal. The fragrance features four sustainably sourced notes: bourbon geranium, Peru balsam, guaiac wood, and Calabrian bergamot.