This Brand Just Unveiled Their Alpha Collection Designed for Global Movers

TUMI continues its legacy of design and excellence since 1975. The brand enters a new chapter of travel and lifestyle performance with the Alpha Collection. At an exclusive launch event at Monarch Manila, TUMI presented an evolution of its most iconic line.

Engineered for a new generation of creators, entrepreneurs, and global movers, the new Alpha Collection balances understated aesthetics with high-impact performance, highlighting the sophistication of its intelligent design.

The Evolution of Alpha

The journey began with a retrospective display tracing the Alpha’s progression through the years — a testament to TUMI’s continuous innovation. Each generation refined its silhouette and functional structure, demonstrating the brand’s commitment to continuous innovation.

Without losing its core identity, the new iteration features a sleeker profile with cleaner lines, specifically designed to resonate with a younger and modern audience.

The Styling Zone

Recognizing that modern professionals are no longer confined to a single setting, the Alpha Collection adapts to boardrooms, airports, and creative studios alike.

The display showcased everything from structured brief packs to streamlined backpacks for entrepreneurs and digital natives. Expansion capabilities and dedicated gadget compartments make the collection as functional as it is versatile, engineered for the demands of a global career.

For durability

Beyond the aesthetics, TUMI demonstrated the technical strength that defines the brand. Its signature FXT® Ballistic Nylon material is synonymous with longevity and performance. Interactive displays highlighted abrasion resistance and structural integrity.

Every detail, from reinforced handles to heavy-duty zippers, is engineered to withstand the rigors of constant travel, positioning the collection as a long-term investment built to endure journeys for years to come.

Speed and performance

The experience culminated in a global campaign featuring F1 Champion Lando Norris, whose life embodies movement. Norris represents the ambitious, globally mobile individual who demands efficiency without compromising style.

The campaign imagery draws a parallel between motorsport and modern travel gear, underscoring the Alpha Spirit: performance, adaptability, and sophistication for those always on the move.