The Best Moments from the VMAN Ball After-party

When the night softens

There is a moment, often just after midnight, when an event relaxes its posture and becomes something looser. The VMAN Ball after-party reached that moment almost immediately, and the energy was inseparable from the Ploom and Nordic Spirit experience.

From the first wave of guests easing out of their jackets, the room gravitated toward the Ploom and Nordic Spirit mobile bar and lounge. The installation invited nicotine users to try Ploom and Nordic Spirit nicotine pouches.

Ploom’s truly unique approach created a cleaner atmosphere with no smoke, no ash, and a gentler tobacco scent, while Nordic Spirit offered its anytime anywhere convenience and faster flavor satisfaction.

Guests treated each serving like a curated experience, savoring flavors and textures, sharing reactions, and capturing moments over phones and in conversation. The lounge became the heartbeat of the after-party.

A new center of gravity

The immersion didn’t stop at the beverages. DJs elevated the energy in the room and fused beats with the hum of the lounge and the rhythmic clinking of ice in glasses.

The soundscape, paired with the cleaner feel of the space and the rush of fresh flavors, transformed the space into a multi-sensory playground. Guests returned repeatedly, exploring flavors, swapping experiences, and allowing the music and lounge energy to guide the night.

Fashion remained magnetic even amid the playful experimentation. Tailored suits, sharp lapels, and bold silhouettes moved through the crowd like constellations. In the corners of the venue, cultural tastemakers and creative forces lingered over drinks, exchanging ideas in hushed conversations.