This Sneaker Shifts The Way You Move With Ease
First unveiled at the Cruise 2026 fashion show in Florence last May, the Gucci Shift sneaker embodies a fresh chapter in the House’s exploration of movement
How the Gucci Shift redefines movement
Gucci introduces the Gucci Shift, a new sneaker that reflects a refined sense of movement and offers a contemporary expression of athletic codes reimagined for today’s pace.
First unveiled at the Cruise 2026 fashion show in Florence last May, the design is ultralight and low to the ground, anchored by the House’s signature Web stripe, an equestrian-inspired detail that connects heritage with modern design.
Balancing ease and refinement, the Gucci Shift plays with proportion and tone across its variations, embracing the nuance of everyday style while remaining ahead of the moment.
The men’s sneakers emphasize bold modernity with signature Web stripe details on the tongue and back, and lateral stitching recalling the Web motif. The look is completed with an outsole featuring a maxi-logo detail. Men’s variations are available in plain leather, washed leather, and GG canvas.
Lightweight, versatile, and forward-looking, the Gucci Shift sneaker embodies a fresh chapter in the House’s exploration of movement and everyday ease.
Photography and direction Tess Petronio
Art direction Riccardo Zanola
Fashion Suzanne Koller
Grooming Marie Duhart
Hair Olivier Schawalder
Special thanks Andee Que
