Vietnam’s Vanguards of Vanity Are Changing Culture
These Vietnamese men are more open, expressive, and confident when it comes to self-care, beauty, and vanity—and for good reason
A welcome change
There’s something exciting happening in Vietnam—a cultural wave of sorts, with young and cool people showcasing themselves with more confidence and freedom.
Part of this movement is that changing attitude toward men’s fashion, skincare, and beauty, with more guys becoming open when it comes to self-care, makeup, and the like. It makes for an exciting era for men, one that opens wider possibilities for more creative forms of self-expression.
Meet the vanguards of vanity that are actively contributing to Vietnam’s contemporary beauty culture:
Huang Long
VMAN Southeast Asia’s December 2024 digital cover star leads Vietnam’s wave of male beauty content creators. By showcasing his love for skincare, fashion, and makeup—and occasionally sharing practical self-care tips—Huang Long aims to make more men feel confident about themselves.
Kang Chul
As a finalist in a reality TV show about being a modern gentleman in Vietnam, Kang Chul approaches vanity with intention. He understands that self-care is a habit that every man must master, and he showcases this with elegance.
Bá Tùng
Bá Tùng leads a jet-setting lifestyle. Scrolling through his socials, he reiterates that looking good and feeling great are important parts of any travel itinerary.
Trần Thái Nhut
There’s something decidedly urban about actor and model Trần Thái Nhựt—his preference for sleek frames, his monochromatic fits and contemporary silhouettes, and a face that’s kept clean and always photo-ready.
Anh Quân
As a founder of his own personal care brand, Anh Quân is a veteran in the business of looking good. And yet he exudes this calm, approachable, and self-assured vibe—he expresses vanity in a nonchalant way.
Banner photo credits:
Photography Nhu Khoi
Chief of Editorial Content Patrick Ty
Creative direction Vic Lee
Fashion Freddy Nguyen
VMAN SEA Fashion direction Rex Atienza
Grooming Xi Quan Le
Hair Quan Le
Vietnam Art direction Huy Hoang and Nguyet Duong
VMAN SEA Art direction Mike Miguel
Retouching Dam Thoai My
Production Artclass Vietnam
Fashion assistants Dieu Vy, Minh Tuan, and Tuan Anh
Support Thanh Sang and Pham Huy Hoang
On Location Doan Van Bo Apartment
